Content Strategy
Keyword-driven content plans built around what your buyers are actually searching for. We map content to search intent, not keyword density, and produce briefs detailed enough to hand to any writer.
Included
224,80 € per project- Full buyer keyword research by intent stage','Content gap mapping against top competitors','URL structure and topic cluster plan','10 detailed content briefs','Internal linking map for new content','Editorial calendar (6 months)','Digital delivery within 16 business days
Content strategy based on how buyers actually search
Content plans built around topic clusters and pillar pages sound reasonable in theory. In practice, they often produce content that covers what the agency thinks is important rather than what people are actively searching for. We start from search data, not from what sounds comprehensive.
For each service or product your business offers, we map the full range of queries that buyers use at different stages: when they are first exploring the problem, when they are comparing options, and when they are ready to make a decision. These intent stages require different content types and page structures.
Content briefs that writers can actually use
Each brief includes the target keyword and its search intent, the content format that matches how people search for it, the specific subtopics and questions the content needs to answer, competitor content analysis showing what already ranks and what is missing, suggested headings and structure, recommended internal links to existing pages, and the schema markup type where applicable.
The editorial calendar
A prioritized publishing plan for six months that accounts for search demand patterns, existing content that can be updated rather than written from scratch, and logical sequencing that builds internal linking as you publish.