E-Commerce SEO
Category page optimization, product schema, crawl budget management, and structured data for online shops. We focus on the pages that convert, not just the ones that rank.
Included
246,30 € per project- Category page architecture and optimization','Product schema markup (up to 200 products)','Crawl budget analysis for large catalogues','Faceted navigation handling','Duplicate content identification and fixes','Pagination optimization','Internal linking restructure','Digital delivery within 18 business days
E-commerce SEO is different from general site SEO
The scale and structure of online shops create problems that smaller sites do not face. Hundreds or thousands of product pages with thin, similar descriptions. Filtered navigation URLs that create duplicate or low-value pages that eat crawl budget. Category structures that make sense to the business but not to how buyers search.
We specialize in fixing these at the structural level, not just patching individual pages. The category hierarchy, the internal linking between products and categories, the way filters and facets handle URL parameters, and the schema that tells Google what each product actually is, all of this works together and needs to be addressed as a system.
Product schema and rich results
Proper product schema includes price, availability, ratings, reviews, and GTIN identifiers. For shops selling products with recognized identifiers, correct schema can trigger Google Shopping appearance and rich result display. We implement this correctly rather than just adding the basic type and hoping for the best.
Crawl budget management for large catalogues
If your shop has thousands of products across multiple categories with filtering and sorting, search engines are spending crawl time on pages that add no value. We identify which URLs should be indexed, which should be canonicalized, which should be blocked from crawling, and set up the routing to implement this efficiently.